Partnership Sales 1 (PS1) Business Banking
This course is designed to provide participants with practical ideas on how to increase sales production with business customers and prospects. The material is designed for all bank lenders, particularly commercial lenders. It also has merit for branch managers, business development officers, trust business development officers, or anyone responsible for generating new business with customers and prospects. The information presented includes ideas on:
Call preparation
Telephone appointments
The sales interview
Good questions, good listening
Four possible objections
The four key words to closing
Traits of top producers